About Us
Blooming Desires began as a floral boutique creating modern bespoke designs based in South Norwood, a thriving, up and coming London High Street (SE25).   The  aim was always to bring floral creations, made from the freshest flowers, sourced from British wholesalers and Holland flower markets direct to this South East London hub.
The transition from going from Pitch to Bricks back to Pitch, has been a journey which may not suit everyone.  Some might see it as taking backward steps.  However, for me and the business, going back to Pitch Life has been fantastic.   The grass is not always greener in bricks and mortar!!
After 18 months in a High Street premises, after a lot of thought and soul searching, the  High Street shop was closed.  This was an extremely hard decision for me to make.  However, being a sole, self employed business owner,  I had to be realistic about my growing concerns, regarding the overheads, location and the reduction in footfall.  At the time of closing down the shop in April 2018, I had no idea where the business was heading, or if it would even survive.  However, I can say with a huge smile, that I need not have worried and that business decision, has been, the best  I could have ever made.  Through contacts on the Clocktower Market Committee (SE25) and previous correspondences with Croydon Council Market Inspector, I was able to gain  a Market Pitch in South Norwood,  SE25.   The Pitch is based on Station Road, it is an amazing location, situated within walking distance of Norwood Junction Train Station and is right in the hub of a growing network of businesses.   And thus, proudly I can say, my Blooming Desires dream was tweaked, reborn (again) and is flourishing.
   Whats on offer now, you have the option to Shop Online, subscribe to a Flower Subscription Service.  Drop by the Stall and choose from our grab and go floral arrangements.  The Best House and Garden Plants.  The Stall is always fresh, colourful and beautifully arranged.    You can  pre-order anything floral, which will be classically wrapped and ready for you to pick up or you can use the Delivery Service available for local and surrounding areas (further afield delivery by arrangement only).   You can ask me to source your floral desire - I will always do my best!!
The range of stock expands week to week, Flowers yes, House Plants yes, Garden Plants yes.  
At Blooming Desires, I also specialise in creating bespoke  Wedding Arrangements and offer a tailor made service to suit the Couples requirements and budget. 
In addition, I offer a range of services to cater for homes, offices, reception areas and restaurant arrangements.
And for those times of sorrow,  funeral tributes and sympathy flowers can be ordered and delivered to the Undertakers or an allocated address.

Blooming Desires blossomed from a dream.​


Floristry has always excited me, but being a hard working single mother there was not much time left in the day to study or take up any training. But, I had a desire for success and a dream to have my own business, so at 42 years young, I went back to the classroom to fulfil my dream. Fast forward, two and half years and Blooming Desires was born. Taking on a high street shop was and is a huge risk and responsibility, which comes with many a dilemma.  There have been may a hiccup up along the way, and I'm sure more hiccups will come, but being faithful in the routine will bring growth and success.

I got my first floristry experience with the Floral Angels, who are based in Covent Garden Flower Market. Floral Angels recycle flowers from events and unsold flowers from supermarkets etc. It was a trade off as they didn’t actually need any more volunteers, but I could drive a transit van.  So I drove for them and they let me experience flowers. 


I have since acquired my Level  1  experience at CALAT.  I also acquired my City in Guilds Level 2 and my NCFE Level 3 Certificate all in Floristry.  What’s to come a thriving business and possibly a Level 4 qualification in the future.  

The Face Behind The Brand